Case Studies — Readofia Digital Marketing Agency | Real Results

Case Studies

Real Campaigns.
Measurable Results.

Real client engagements. Full transparency on strategy, execution, and outcomes — no inflated numbers, no invented metrics.

Campaigns Documented

5,225

GBP Interactions (6mo)

1,904

Calls from Google Profile

2,209

Direction Requests (6mo)

Case Study 01

📱 Social Media Marketing 🎯 Lead Generation 📍 Local SEO

Flooring Contractor — USA

Social media marketing, Facebook & Instagram lead generation, and local SEO for a flooring contractor serving multiple US markets. Company name withheld by mutual agreement.

🇺🇸 United States 📘 Facebook Ads 📸 Instagram Ads 📍 Local SEO 🎨 Content Creation

The Challenge

Strong Craft. Weak Digital Presence.

This established flooring contractor had an excellent reputation built on word-of-mouth referrals but almost no digital footprint. Competitors with inferior workmanship were outranking them on Google and generating more leads through social media. The business needed a lead generation system that matched the quality of their physical work — consistent, reliable, and built for the long term.

The Strategy

Local Authority + Social Proof Machine

We built a three-layer system: local SEO to capture high-intent search queries, Facebook and Instagram campaigns targeting homeowners in their service areas, and a content strategy that turned completed jobs into social proof assets. Before-and-after photography, project showcases, and customer transformation stories became the core of both organic and paid content.

Foundation — Weeks 1–2

Local SEO + GBP Optimisation

Google Business Profile fully optimised — service categories, project photos, service area pages. LocalBusiness schema deployed. NAP consistency corrected across 30+ local directories. Target keywords: "flooring contractor [city]", "hardwood floor installation near me", "epoxy flooring [market]".

Content — Month 1

Social Media Content Calendar

Monthly content calendar launched across Facebook and Instagram. Before/after project reveals, material education posts (hardwood vs LVP vs epoxy), and homeowner testimonials. Consistent posting schedule built audience trust before paid campaigns launched.

Paid Campaigns — Month 2

Facebook & Instagram Lead Generation

Geo-targeted campaigns launched for each service market. Lead form ads targeting homeowners within 25 miles of service areas. Creative focused on project transformations — the most compelling proof for flooring decisions. Leads routed directly to CRM for same-day follow-up.

Campaign Results

60d

To Local Search Dominance

Maps visibility achieved in key markets

3×

Monthly Lead Volume

vs. pre-campaign baseline

↑340%

Organic Traffic Growth

within 90 days of engagement

5.0★

Average Review Rating

after review velocity campaign

30d

First Qualified Leads

from campaign launch date

Maps

3-Pack Achieved

for primary service keywords

What Changed for This Business

✓

From referral-only to inbound pipeline — consistent monthly leads without relying on word-of-mouth

✓

Google Maps 3-Pack visibility — appearing for "flooring contractor near me" searches in target markets

✓

Social media presence built from scratch — consistent branded content that builds trust before the first conversation

✓

Review velocity campaign — systematic process for collecting reviews after every completed job

Local SEO GBP Optimisation Facebook Ads Instagram Ads Lead Gen Forms Content Calendar Review Velocity NAP Citations

Case Study 02

🎯 Google Shopping Ads 📊 Performance Max

Health & Wellness Brand — Denmark

Google Ads Performance Max campaign setup, Google Merchant Center integration, and product feed optimisation for a Danish oral care eCommerce brand.

🇩🇰 Denmark 🟢 Google Ads 🛒 Merchant Center ⚡ Performance Max 📦 15 Products Listed

Campaign Setup & Results

Products Approved

Merchant Center — Denmark

Impressions in 48 Hours

from campaign go-live

DKK96

Daily Budget Managed

optimised for max conversion value

kr2.65

Average CPC

within 2 days of launch

Sep 12

Campaign Live Date

published & impressions day 1

✓

Merchant Center Linked

Google Ads account linked

Issues Identified & Resolved

⚠ Problem

No products in Google Ads campaign

✓ Fixed

15 products synced via Merchant Center feed

⚠ Problem

Asset group limited by policy

✓ Fixed

Brand guidelines updated, assets resubmitted

⚠ Problem

Feed label set to US — wrong market

✓ Fixed

Denmark (DK) location + Danish language set

⚠ Problem

Conversion tracking not firing

✓ Fixed

Conversion goals configured — account default

The Challenge

New Account. Policy Issues. Zero Product Visibility.

Health & Wellness Brand had set up a Google Ads account and launched a Performance Max campaign but received zero conversions and limited impressions. The campaign showed "All asset groups limited by policy" and "No products for any locations" — critical errors preventing the ads from showing to Danish shoppers. The Merchant Center had 15 approved products but they weren't feeding into Google Ads correctly.

What Readofia Did

Full Diagnosis, Fix & Relaunch

We conducted a complete account audit identifying four critical issues: feed label mismatch (US set instead of DK), policy violations on asset groups, missing product-to-campaign connection, and incomplete conversion tracking. Each was resolved systematically. The Merchant Center ([Client Company], ID: [MC-ID]) was properly linked to Google Ads (ID: [GA-ID]), the feed was corrected to serve Denmark, and all 15 products were approved and visible.

Campaign Configuration

Performance Max — Optimised for Denmark

Bidding strategy set to Maximize Conversion Value. Location: Denmark (country). Language: Danish. Budget: DKK96/day. Brand guidelines uploaded per client specifications. Products: VitaeSmile Strips, Paste, Electric Brushes (5 variants), Strawberry Paste, and more. All 15 products approved. Impressions started within 48 hours of go-live.

Google Ads Setup Merchant Center Performance Max Feed Optimisation Policy Fixes Conversion Tracking Account Audit

Case Study 03

🔍 SEO 📍 GEO / Local SEO 🤖 AEO / AI Search 📱 Social Media

Tire & Wheel Shop — Westminster, CA

Full-stack local digital growth — SEO, GEO (Local SEO), AEO (AI Answer Engine Optimization), Google Business Profile, and social media marketing for a tire and wheel shop in Westminster, California.

📊 Verified Data: Google Business Profile · Jan 2026 – Jun 2026

🇺🇸 Westminster, CA 🔍 Google Search 📍 Google Maps 🤖 AI Search 📱 Social Media 📊 GBP Optimization

5,225

Total GBP Interactions

Jan 2026 – Jun 2026 · Google verified

1,904

Calls from Business Profile

Customers calling ready to buy

2,209

Direction Requests

Customers navigating to the shop

1,112

Website Clicks

From Google Business Profile

The Challenge

A Great Shop That Nobody Could Find Online

Tire & Wheel Shop — Westminster, CA had strong word-of-mouth but minimal digital presence. Competitors with weaker service were outranking them on Google Maps and organic search. Their Google Business Profile was incomplete, they had no structured schema markup, no AI search visibility, and no consistent social media presence. Customers searching "tire shop Westminster" or "wheels near me" weren't finding them.

The 4-Layer Strategy

SEO + GEO + AEO + Social — All Connected

We deployed an integrated four-layer strategy targeting every channel where customers search for local auto services in 2025–2026: Google organic, Google Maps, AI engines (ChatGPT, Gemini), and social media. Each layer reinforced the others — schema markup built for AEO also boosted local SEO; GBP optimisation also fed Maps rankings; social content drove review velocity.

SEO — Search Engine Optimization

On-Page Foundations + Technical Fixes

Title tags, meta descriptions, H1/H2 structure, page speed, canonical URLs, and internal linking optimised for "tire shop Westminster", "wheel alignment Westminster CA", and 12 additional local service keywords.

GEO — Local & Maps Optimization

Google Maps 3-Pack + NAP + Citations

Google Business Profile fully optimised — categories, services, hours, photos, Q&A. LocalBusiness schema deployed. NAP (Name, Address, Phone) consistent across 40+ directories. Citation building across Yelp, Apple Maps, Bing Places.

AEO — AI Answer Engine Optimization

ChatGPT + Gemini + Perplexity Visibility

FAQPage schema deployed with 8 high-intent Q&As ("best tire shop in Westminster", "how much does wheel alignment cost", etc.). Entity authority built — business linked to location, service category, and brand in structured data that AI engines index and cite.

Social Media Marketing

Instagram + Facebook — Builds Trust, Drives Reviews

Monthly content calendar — before/after wheel installs, customer features, promotions, and seasonal offers. Facebook & Instagram ads targeting Westminster and surrounding ZIP codes. Review velocity campaign drove new Google reviews — a live local ranking signal.

Customer Growth Impact

SEO · AEO · GEO

Tire & Wheel Shop — Westminster, CA · March 2026

🔍

SEO

📍

GEO

📞

AEO

1,904

Calls (6 Months)

Jan – Jun 2026 · GBP verified

2,209

Directions (6 Months)

Jan – Jun 2026 · GBP verified

1,112

Website Clicks

From Business Profile

5,225

Total Interactions

All GBP actions combined

📊 Source: Google Business Profile · Jan 2026 – Jun 2026
SEO · GEO · AEO — real customers, ready to visit & buy.

Technical SEO Local SEO / GEO AEO Schema Google Business Profile FAQPage Schema Citation Building Facebook Ads Instagram Ads Review Velocity

Your Business Could Be Next

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Real Campaigns.Measurable Results.

Flooring Contractor — USA

Health & Wellness Brand — Denmark

Tire & Wheel Shop — Westminster, CA

Want results like these?Let's build your case study.

Readofia ™

Real Campaigns.
Measurable Results.

Want results like these?
Let's build your case study.